Learning professionals today, the credit crisis and grabbing attention

February 28, 2009 at 7:21 pm | Posted in Uncategorized | 2 Comments


I was on a train trip to Den Haag yesterday and remembered I had a few podcasts on my ipod I hadn’t got around to listening – one of them was an interview with Alisson Rosset, Prof of Ed Tech at San Diego State University :


In it she discuses how learning has changed in the past 10 years. The main points she makes are:

* Basics are still the basics – customer needs, recognition of learning as one of many interventions to achieve business outcomes

* Geographical dispersion of workforce – we are now delivering messages and services to a wider audience. We need to compel people who are not necessarily coming into a classroom – we have to build materials and assets that grab attention – that make sense to our customer’s needs from yesterday and tomorrow. Learning competes with the workflow – it has to be part of the workflow.

* Learning professionals are increasingly being pressured to show what difference our interventions have made to what matters to the organization. Bums on seats as measure of success is long gone.

* As learning professionals we need to be devoted to the vertical business we are in and interested in the business of learning – keep up to date, read, participate, people that are doing learning need to be learning!

* We need to move to less formal training and to more on demand learning, assets, e-coaching, online learning in smaller chunks, more data driven decisions, evaluation  – learning professionals need to understand this, appropriately fear it.

* We need to tell a more compelling story, It’s not just about face to face classes nowadays – there are so many more options, so people in our business need to be good at bringing this together and being a “ringmaster”.

* Learning execs need to provide sponsorship – learning professionals need to know when to ask for thus support.

With every company on the planet tightening it’s belt, learning professionals have to get lean at what we do !

I also came across this awesome visualization of the credit crisis


I love it ! It grabbed my attention right from the start. I would classify this as effective online learning – even though it doesn’t have any interactivity it kept me engaged till the end and I learnt a few things I didn’t already know about the credit crisis ! Good stuff ! 



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  1. Welcome back to the blogosphere, Deb. I trust you’re enjoying Amsterdam :o)

    Thanks for sharing Alisson’s points, and I love the Crisis of Credit Visualized!

  2. Thanks Ryan – Amsterdam is awesome, i am totally loving it. Work is good..hopefully i will get busy very very soon 😉
    Hope you are well..stay in touch

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