Ross Dawson @ Informal Learning Workshop in Sydney

July 11, 2008 at 10:56 pm | Posted in Uncategorized | Leave a comment
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Ross Dawson (check out his blog was a special guest at the Informal Learning workshop – he took us through web 2.0 and gave us tips for implementing – Some of the key points:

  • Explained his Web 2.0 framework (
  • The aggregation of inputs creates value
  • Before we implement a web 2.0 strategy we need to think about what outcomes we want? Once this is clear you start to design how you get there.
  • Key question when it comes to web 2.0 is “what are you trying to do?” we need to move away from the “tool” level – focus on what you want to achieve not how you’ll use or what you can do with X tool.


Implementing web 2.0 – For quick wins:


  • There isn’t a one size fits all formula – it’s different for every organization.
  • Take a pilot approach – get people to say “I want in”
  • Pilot in areas with client interaction
  • Pilot in areas where the value of info access is critical
  • Pilot in an area that is a visible part of the organization
  • Attitudes of the people in the pilot group need to be right


How we measure the ROI on web 2.0?


  • You have to have faith. You have to have a sense of value created but it’s mainly about a leap of faith at this stage.


You have to experiment and you have to be prepared to fail. It’s all about trial and error.



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